Swim: An organization with intent and purpose.

JC Velten

1 year ago


We intend to use this blog to share our reflections with you as we run with our dreams and take Swim from a concept in January 2020 to a reality in the summer.

We will use this blog to show you who we are. We will publish here stuff related to our operating principles, our organizational structure, our pitches, and all the bios of our people.

We will use this blog to show you who we admire. We will publish here our reflections regarding people and organizations we admire, helping to champion good causes, businesses and practices, that inspire us and can inspire you.

We will use this world to give voice to awesome people. We will publish articles and reflections by friends of boardin, to give them one more platform to convert their good ideas into memes that spread quickly, everywhere.

We will choose awesome photography to make our points. Many of the pictures on this blog come courtesy of Chris Michel, serial entrepreneur, photographer for Leica, Outside Magazine and National Geographic, and a good friend of Swim.

We hope you can learn from our mistakes and emulate some of the successes we have along the way as we navigate this awesome world. Let's do it!

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