Writing by the pool


We use our blog to give details on our company, values, approach to life, and dreams. Dive in!

The Business of Social Reality

by JC Velten - 5 months ago

Social Reality is a new category composed of apps and platforms that enhance and enrich real connections between people, affinities and places.

If you're running to Telegram or Signal, you may be in bad company

by JC Velten - 6 months ago

We want you at Swim, but will not ride the wave of misinformation that has made people run from Whatsapp to other apps that are ready to take advantage of fake news.

A Slack for the rest of us

by JC Velten - 7 months ago

The amazing success of Slack rests of three traits they have developed as a company: putting people first, creating a valuable product that reflects their own values, and showing perseverance to be nimble and adapt to the market.

"Yes but..." The challenges that help us stay fit.

by JC Velten - 8 months ago

Smart people challenge us to think different about certain areas of our product/business model, or to explain what is not obvious. This article addresses these challenges head on.

Building bridges between students and startups

Building Bridges Between Students & Swim. 42X Thank You!

by JC Velten - 11 months ago

The first weekend of August we organized a Hackathon with 42 Silicon Valley. These are the winners and what they did for us in 2.5 days. We couldn't be more grateful! Thank you 42!

There is only one Race: The Human Race

by JC Velten - 1 year ago

This article aims to help enlighten our readers that race is only the result of geography and the color of your skin does not make you special in any way. We champion one race, the human race, and will contribute to ensure this movement does not end until our laws and norms ensure we act humanely with each other.

Please, not another social app!

by JC Velten - 1 year ago

What we call social networks is anything but. A true human network is a place where we feel loved, safe, supported and championed, rather than one where we feel envious, empty, wasteful and deceived. Our purpose is to make technology work for people, not against them.

A connected, organized, neat, useful and meaningful way to navigate life with your friends.

by JC Velten - 1 year ago

There is no place like place. A social local network realizes that people live and play in places, and focuses on helping people make that experience richer.

Navigating life together. Accelerated.

by JC Velten - 1 year ago

This is the story of how we accelerated the launch of Swim, after only 8 weeks of coming up with the idea of evolving the way we engage with our friends and with the places we love so, that we can have more genuine connections.

Meet the Swim Crew!

by JC Velten - 1 year ago

This article briefly introduces our team to the world. These are the first 14 team members of Swim and the crew responsible for conceiving, developing and launching our MVP. Say hi!

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Get on the list

Swim is being launched at NYU on an invitation-only basis to keep it legit. Get on the list and we will get to you very soon. Note that you need to get on the list with your NYU email.

Swim is not affiliated with the administration of NYU in any way and is not looking to substitute the official communication vehicles between the university and its students. Swim also does not have or seek access to lists of NYU students. The only way to register in the app is by being invited by another NYU student.

Photography courtesy of photographer, serial entrepreneur and friend of Swim Christopher Michel.

We will not use your email for any purpose other than to notify you when a Swim user invites you to the app. See our Privacy Policy

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