Writing by the pool


We use our blog to give details on our company, values, approach to life, and dreams. Dive in!

The Business of Social Reality

by JC Velten - 1 month ago

Social Reality is a new category composed of apps and platforms that enhance and enrich real connections between people, affinities and places.

If you're running to Telegram or Signal, you may be in bad company

by JC Velten - 1 month ago

We want you at Swim, but will not ride the wave of misinformation that has made people run from Whatsapp to other apps that are ready to take advantage of fake news.

A Slack for the rest of us

by JC Velten - 1 month ago

The amazing success of Slack rests of three traits they have developed as a company: putting people first, creating a valuable product that reflects their own values, and showing perseverance to be nimble and adapt to the market.

Why We Exist

by JC Velten - 2 months ago

We exist to give Gen Z a better tool to create genuine, meaningful connections with the people & places they love. This is an intentional journey we began by seeking the answer to a 'Why' which gives us purpose and direction. Check out how.

"Yes but..." The challenges that help us stay fit.

by JC Velten - 10 months ago

Smart people challenge us to think different about certain areas of our product/business model, or to explain what is not obvious. This article addresses these challenges head on.

Building bridges between students and startups

Building Bridges Between Students & Swim. 42X Thank You!

by JC Velten - 1 year ago

The first weekend of August we organized a Hackathon with 42 Silicon Valley. These are the winners and what they did for us in 2.5 days. We couldn't be more grateful! Thank you 42!

There is only one Race: The Human Race

by JC Velten - 1 year ago

This article aims to help enlighten our readers that race is only the result of geography and the color of your skin does not make you special in any way. We champion one race, the human race, and will contribute to ensure this movement does not end until our laws and norms ensure we act humanely with each other.

Please, not another social app!

by JC Velten - 1 year ago

What we call social networks is anything but. A true human network is a place where we feel loved, safe, supported and championed, rather than one where we feel envious, empty, wasteful and deceived. Our purpose is to make technology work for people, not against them.

A connected, organized, neat, useful and meaningful way to navigate life with your friends.

by JC Velten - 1 year ago

There is no place like place. A social local network realizes that people live and play in places, and focuses on helping people make that experience richer.

Navigating life together. Accelerated.

by JC Velten - 1 year ago

This is the story of how we accelerated the launch of Swim, after only 8 weeks of coming up with the idea of evolving the way we engage with our friends and with the places we love so, that we can have more genuine connections.

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