Writing by the pool


We use our blog to give details on our company, values, approach to life, and dreams. Dive in!

Photo courtesy of Christopher Michel.

Is it Kind Nextdoor?

by JC Velten - 2 weeks ago

Nextdoor, a platform that connects neighborhoods, just went public. Their product could be even better. These are our two cents to make their product reflect their lofty vision of a "Kinder world where everyone has a neighborhood they can rely on."

Photo courtesy of Christopher Michel.

Coding for Happiness

by JC Velten - 1 month ago

During our year-long journey to the App Store, we studied the subject of happiness and how technology can aid us on our search for it. This article explains some of the design choices we made based on what we learned.

The Business of Social Reality

by JC Velten - 2 months ago

Social Reality is a new category composed of apps and platforms that enhance and enrich real connections between people, affinities and places.

If you're running to Telegram or Signal, you may be in bad company

by JC Velten - 2 months ago

We want you at Swim, but will not ride the wave of misinformation that has made people run from Whatsapp to other apps that are ready to take advantage of fake news.

A Slack for the rest of us

by JC Velten - 3 months ago

The amazing success of Slack rests of three traits they have developed as a company: putting people first, creating a valuable product that reflects their own values, and showing perseverance to be nimble and adapt to the market.

Si corres hacia Telegram o Signal, puedes terminar en mala compañía

by JC Velten - 4 months ago

No somos fans de Whatsapp, pero la huida de usuarios hacia apps como Telegram y Signal esta basada en desinformacion.

There is only one Race: The Human Race

by JC Velten - 5 months ago

This article aims to help enlighten our readers that race is only the result of geography and the color of your skin does not make you special in any way. We champion one race, the human race, and will contribute to ensure this movement does not end until our laws and norms ensure we act humanely with each other.

Why We Exist

by JC Velten - 8 months ago

We exist to give Gen Z a better tool to create genuine, meaningful connections with the people & places they love. This is an intentional journey we began by seeking the answer to a 'Why' which gives us purpose and direction. Check out how.

Please, not another social app!

by JC Velten - 8 months ago

What we call social networks is anything but. A true human network is a place where we feel loved, safe, supported and championed, rather than one where we feel envious, empty, wasteful and deceived. Our purpose is to make technology work for people, not against them.

Meet the Swim Crew!

by JC Velten - 10 months ago

This article briefly introduces our team to the world. These are the first 14 team members of Swim and the crew responsible for conceiving, developing and launching our MVP. Say hi!

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