Writing by the pool


We use our blog to give details on our company, values, approach to life, and dreams. Dive in!

Biking to the Metaverse.

by JC Velten - 1 week ago

The role of tech companies like us is to use it to deliver benefits that enhance people's lives without forcing you to move to the metaverse, trade on bitcoin, or buy NFTs for the sake of doing so. Here's how we do it.

Photo courtesy of Christopher Michel.

Power to The People: Swimming in Web3

by JC Velten - 2 weeks ago

This article is the first of a Series that explains how Web3 can help us put you in control of the app, using blockchain technology to overlay elements like Tokens where it makes sense. This first article provides perspective of what Web3 is all about.

Photo courtesy of Christopher Michel.

Is it Kind Nextdoor?

by JC Velten - 2 months ago

Nextdoor, a platform that connects neighborhoods, just went public. Their product could be even better. These are our two cents to make their product reflect their lofty vision of a "Kinder world where everyone has a neighborhood they can rely on."

Photo courtesy of Christopher Michel.

Coding for Happiness

by JC Velten - 2 months ago

During our year-long journey to the App Store, we studied the subject of happiness and how technology can aid us on our search for it. This article explains some of the design choices we made based on what we learned.

The Business of Social Reality

by JC Velten - 4 months ago

Social Reality is a new category composed of apps and platforms that enhance and enrich real connections between people, affinities and places.

If you're running to Telegram or Signal, you may be in bad company

by JC Velten - 4 months ago

We want you at Swim, but will not ride the wave of misinformation that has made people run from Whatsapp to other apps that are ready to take advantage of fake news.

A Slack for the rest of us

by JC Velten - 4 months ago

The amazing success of Slack rests of three traits they have developed as a company: putting people first, creating a valuable product that reflects their own values, and showing perseverance to be nimble and adapt to the market.

Why We Exist

by JC Velten - 5 months ago

We exist to give Gen Z a better tool to create genuine, meaningful connections with the people & places they love. This is an intentional journey we began by seeking the answer to a 'Why' which gives us purpose and direction. Check out how.

"Yes but..." The challenges that help us stay fit.

by JC Velten - 1 year ago

Smart people challenge us to think different about certain areas of our product/business model, or to explain what is not obvious. This article addresses these challenges head on.

Building bridges between students and startups

Building Bridges Between Students & Swim. 42X Thank You!

by JC Velten - 1 year ago

The first weekend of August we organized a Hackathon with 42 Silicon Valley. These are the winners and what they did for us in 2.5 days. We couldn't be more grateful! Thank you 42!

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